Ceramic Wet Lube is Finish Lines most advanced and effective racing lubricant. This Wet-style full synthetic lubricant builds a ceramic coating on frictional surfaces resulting in increased smoothness, longer intervals, and a chain that runs so quiet, you will notice the difference. Ceramic Wets extreme durability holds up even in Wet weather conditions. Although more expensive than most lubes, Ceramic Wet delivers more miles per application, often exceeding 175 miles. Ceramic Wet utilizes a patented boron nitride technology. As the first bike lube company to innovate with ceramic particles, Finish Line has set new standards for race day lubrication. Ceramic Wet is changing the way many mechanics prepare their rider's bikes for race day. Ceramic Wet is a fully waterproof lubricant, so it can be used in all disciplines: Mountain bike, cyclocross, road and track racing. Application tips: To help this lubricants nano-sized ceramic particles attach themselves onto and into the asperities of the metal, the first application should be applied to a clean, Dry surface (Speed Bike Degreaser is recommended). Within three applications, all frictional surfaces of the chain will be fully coated with ceramic particles and maximum benefits will be realized.
“Develop premium quality and performance-enhancing bicycle lubricants. Formulate them with ingredients that respect the environment. Market them honestly. Price them fairly."