The taste of sport
PowerBar’s expertise in sports nutrition is built on more than 35 years of experience. Ever since 1986, our athletes have been developing products for athletes. our brand has become a staple of sports nutrition and is constantly questioning itself. Aware of the environmental and social changes taking place in our society, PowerBar has taken the decision to act and embark on a complete rebranding.
By its new slogan, the brand wishes to highlight the importance of an evolving mindset in order to start a real change.
Whatever your need, Powerbar offers a wide range of products of all kinds: bars, gels, drinks, or smoothies... to follow you both daily and during sports events.